As an insurance brokerage, Kenneth Bieber works with names both big and small–including one very familiar, Progressive Corporation. We operate as the middle man for New York car insurance buyers as an independent agent to get the most bang for your insurance budget. Even with the friendly Flo explaining Progressive’s many smart plans, it can get a little hairy understanding which policy is the best for which driver.
Let us take a look at the newest Progressive product, the Snapshot. Not just another of Flo’s props, the little silver device actually exists, plugs into a car, and tracks the driver’s habits for 30-day periods to give discounts for safer driving. It cannot increase an insurance premium through gathering data, which sounds almost too good to be true–what is the catch?
The catch is not really a catch, but a smart way of doing insurance business. Progressive appeals to customers by showing them information, quotes from other insurance companies, for example, so they make a better choice. They specialize in global auto insurance, eschewing other lines such as condo insurance and co-op insurance. By using Snapshot’s incentive of discounts, Progressive encourages safer driving on one hand and gathers useful data on the other. Result: fewer accidents, fewer payouts for Progressive, and the same protection for every safe driver.